Why the color orange?

You do realise that there are several different shades of orange Gretsch’s, don’t you?

 

It’s a primal thing.
When fishing muddy water orange colored baits tend to be the most effective.
Like fish we are drawn to orange in the muddy waters of our mundane existence.

 

A bud of mine still has a mid 60’s Chet Atkins. I sat in a booth some 40 years later at a GC for about an hour or more playing three different guitars, back and forth, finally eliminated one. Got down to the used red 335 and a new Setzer. Ended up with the Setzer. Orange or banana? Color didn’t matter much. In fact, the orange was never my favorite color. It was all about the sound (and the dice!). Joking aside it was clearly the sound. No it was the dice! The sound!

 

I read somewhere that back in the 50s Gretsch selected orange because their marketing department knew that the color would stand out on tv as the media moved from black and white to color.

 

Do I really need to explain this? With PowerTrons, of course, and a Compton Bridge.

 

Orange is the new black.

 

Cadillac Green is probably my favorite Gretsch color, Orange is right there neck & neck, rather body to body for preference though. Just depends upon the guitar and what the hardware is. With Gold plate hardware, White or Black is probably the 1st mental images, especially for certain models such as Falcon or Penguin.

 

I like orange.

 

Orange could be very attractive to me. My wife deplores that color though. I've had 'phases' of color changes over the years. Red's, Black's mostly. With that said - Have you seen the Gretsch Gold lately. It is simply stunning.

 

Orange because it is the Tennessee state color and the affiliation with Chet Atkins.
"By the mid-1950s the company introduced several models, including the 6120 "Nashville,"
"During this time, Chet Atkins became an endorser of Gretsch and they sold guitars with Atkins' name on the pickguard."

It seems to have shown up well on the then black and white only TV shows.

 

I don't mean to hijack this thread, but I must humbly disagree. The best knock knock joke ever was the basis for the hostage rescue operation, and the movie based on it, "Argo." The whole thing is well outlined here:
https://movies.stackexchange.com/questions/12215/what-is-the-significance-of-the-argo-f*ck-yourself-phrase

 

Orange is the color of racial harmony. That's why.

 

Ahhh... Orange Good!

 

Gretsch was known early on for using bright, colorful finishes on their guitars to draw more attention to them.

 

Because orange is the best color.

 

Welcome to Gretsch-Talk, Steve!

 

In an interview, Chet said it was “Mr Gretsch “ who chose the color, because he wanted to stand out from all the rest.