Why the color orange?

Discussion in 'THE Gretsch Discussion Forum' started by doctorSlo, Nov 27, 2020.

  1. steve3556

    steve3556 Newbie

    Feb 3, 2010
    You do realise that there are several different shades of orange Gretsch’s, don’t you?
    doctorSlo and Mark W like this.
  2. Parttime

    Parttime Gretschie

    Dec 6, 2018
    It’s a primal thing.
    When fishing muddy water orange colored baits tend to be the most effective.
    Like fish we are drawn to orange in the muddy waters of our mundane existence.
    section2 and JeffreyLeePierre like this.
  3. NiterideGuitarist

    NiterideGuitarist Electromatic

    Jun 4, 2016
    Rochester, NY
    A bud of mine still has a mid 60’s Chet Atkins. I sat in a booth some 40 years later at a GC for about an hour or more playing three different guitars, back and forth, finally eliminated one. Got down to the used red 335 and a new Setzer. Ended up with the Setzer. Orange or banana? Color didn’t matter much. In fact, the orange was never my favorite color. It was all about the sound (and the dice!). Joking aside it was clearly the sound. No it was the dice! The sound!
    new6659 and doctorSlo like this.
  4. Andrew Griffin

    Andrew Griffin Synchromatic

    Oct 22, 2015
    I read somewhere that back in the 50s Gretsch selected orange because their marketing department knew that the color would stand out on tv as the media moved from black and white to color.
  5. hippdog

    hippdog Electromatic

    Jul 23, 2013
    NW Arkansas
    Do I really need to explain this? With PowerTrons, of course, and a Compton Bridge.

    Gretsch Body 1.jpg
    drmilktruck likes this.
  6. Novelwriter333

    Novelwriter333 Electromatic

    May 4, 2015
    Houston, Texas USA
    Orange is the new black.
    drmilktruck likes this.
  7. gretsch-to-go

    gretsch-to-go Gretschie

    Oct 2, 2019
    Palm Coast, FL
    Cadillac Green is probably my favorite Gretsch color, Orange is right there neck & neck, rather body to body for preference though. Just depends upon the guitar and what the hardware is. With Gold plate hardware, White or Black is probably the 1st mental images, especially for certain models such as Falcon or Penguin.
  8. VRomanojr

    VRomanojr Electromatic

    Dec 4, 2012
    West Virginia
  9. doctorSlo

    doctorSlo Synchromatic

    Aug 22, 2016
    Colorado Springs, CO
    No, I guess you don't.:cool:
  10. muleskinnerslide

    muleskinnerslide Electromatic

    Oct 1, 2011
    Orange could be very attractive to me. My wife deplores that color though. I've had 'phases' of color changes over the years. Red's, Black's mostly. With that said - Have you seen the Gretsch Gold lately. It is simply stunning.
    new6659 likes this.
  11. doctorSlo

    doctorSlo Synchromatic

    Aug 22, 2016
    Colorado Springs, CO
    This answer makes the most sense to me.
  12. EarleG

    EarleG Electromatic

    Dec 19, 2013
    Hendersonville TN
    Orange because it is the Tennessee state color and the affiliation with Chet Atkins.
    "By the mid-1950s the company introduced several models, including the 6120 "Nashville,"
    "During this time, Chet Atkins became an endorser of Gretsch and they sold guitars with Atkins' name on the pickguard."

    It seems to have shown up well on the then black and white only TV shows.
  13. fsdphcorrigan

    fsdphcorrigan Electromatic

    Aug 30, 2019
    Lake Oswego, Oregon
  14. knh555

    knh555 Gretschie

    Apr 22, 2019
    Orange is the color of racial harmony. That's why.
  15. crossthestyx

    crossthestyx Electromatic

    Oct 20, 2020
    not here
  16. Clifton

    Clifton Gretschie

    Dec 9, 2012
    Gretsch was known early on for using bright, colorful finishes on their guitars to draw more attention to them.
  17. Nubs

    Nubs Electromatic

    Sep 10, 2019
    Houston, TX
    Because orange is the best color.
    drmilktruck likes this.
  18. drmilktruck

    drmilktruck I Bleed Orange

    May 17, 2009
    Plymouth, MN
    Welcome to Gretsch-Talk, Steve!
  19. Joe Hi-LoTron

    Joe Hi-LoTron Electromatic

    May 19, 2010
    In an interview, Chet said it was “Mr Gretsch “ who chose the color, because he wanted to stand out from all the rest.
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