You may or may not like Rick Beato and don't think he deserves a signature model but You Tube is where people like my 25 year old son discover new music, (As well as comedy, sports, movies, TV shows and other things.) . He doesn't listen to the radio (terrestrial or internet); he rarely watches television; he hasn't bought a physical CD in at least 10 years. He watches You Tube and downloads music he finds there from iTunes. (Buys, doesn't stream.) He subscribes to numerous YT channels and he buys their stuff that he likes. You Tube "influencers" are some of the most influential people in the culture and can make very good money and their word can be gold literally for companies they push. It's eclipsed most other media in importance. Music folks who are trying to make it in the business need to be on You Tube regularly.