A Lesson in Marketing

Discussion in 'Fred's Barcalounge' started by Duo Slinger, Mar 5, 2021.

  1. Duo Slinger

    Duo Slinger Synchromatic

    545
    Sep 11, 2020
    California, USA
    That's completely fair, but I'll add that a G6228 is $2,299. A Les Paul Standard is the cream of the crop, the highest you can get, a guitar to "aspire" to. However, Gretsch and Gibson both make less expensive models, so perhaps models like Les Paul Specials and Juniors or SG Specials and Juniors can be built in Korea or Japan. Heck, even Mexico, like Fender.
     
  2. afire

    afire Country Gent

    The usual gripe I hear about Gibson is that they need to "get back to basics" and make good quality guitars at decent prices. I guess my point is that I think they are doing just that. If you look at the "Original Collection," it's 20 models, all priced about like you would expect - expensive, but not unreasonable. Then there's the "Modern Collection," 13 models, a little more basic and a little less expensive. If you stay out of the Custom Shop, they're really not overpriced.

    My only real complaint is that they've all but abandoned the hollowbody market. If their website is accurate and complete (and maybe it isn't), then the only hollowbody they are currently making is the $10,000 Chuck Berry ES-350T. Kind of shocking. But I guess if there was a market for ES-175s, etc., they would be making them.
     
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  3. Duo Slinger

    Duo Slinger Synchromatic

    545
    Sep 11, 2020
    California, USA
    Yeah, and the Chuck Berry thing was a limited addition and I think they stopped making them. It would be nice to get normal ES-350T
     
  4. petecarlton

    petecarlton Electromatic

    7
    Feb 10, 2021
    Nottingham, UK
    You clearly haven't listened to Mike Kerr of Royal Blood (who - until recently - played a Gretsch Electromatic G2210 Jet Junior bass through three amps), who burns it up on stage and in the studio.
     
    Last edited: Mar 9, 2021
  5. petecarlton

    petecarlton Electromatic

    7
    Feb 10, 2021
    Nottingham, UK
    Oh dear. It wasn't like that in my day.
     
  6. Duo Slinger

    Duo Slinger Synchromatic

    545
    Sep 11, 2020
    California, USA
    That's the point. The times have changed.
     
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  7. Stefan87

    Stefan87 Country Gent

    May 20, 2019
    Brisbane, Australia
    I just had a look and you are right, the modern collection is actually priced reasonably well all things considered, the les paul specials are $999 and the tribute (not too sure what that is the same as in the original series as I'm not over Gibsons specs) is $1199 and that is just the RRP on their website so you could easily get a better deal on one, so I guess I will retract my statement about them not putting out affordable guitars but stick with my comment that they aren't marketed to the younger generation.
     
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  8. petecarlton

    petecarlton Electromatic

    7
    Feb 10, 2021
    Nottingham, UK
    I was being ironic, dear.
     
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  9. Duo Slinger

    Duo Slinger Synchromatic

    545
    Sep 11, 2020
    California, USA
    I see. Hard to read sarcasm via text lol
     
  10. Rmccamey

    Rmccamey Electromatic

    79
    Aug 28, 2020
    Texas
    Correct. Substitute "guitar" (or phone or TV channel/video platform or car or guitar pick or brand of coffee or...) for "guitar hero" in your statement, and that is where we are today. We have an abundance of products and services and internet influencers but not a lot of uniquely differentiated products or services. And, IMO, very few new and fresh ideas. We have this amalgamation of "stuff" and we are so overwhelmed with all of the options and variations that when we make a choice, it is somewhat anticlimactic and, as a culture, we've lost a lot of that "pride of ownership". Everything has become a commodity. I often find myself excited about some new widget in just the right color with all the bells and whistles. A few days or weeks later I realize that my new toy is not all that different from the simpler, original version after all.

    My point, and my opinion, is that perhaps Gibson (and many others) should stick to the basics, build a great high-quality product, and quit trying to make every possible combination for every possible demographic in every possible product category.


     
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