Anytime some one shares on another platform, social group, forum, you help. I've had quite a few very famous musicians use my stuff yet its ALWAYS the guys that get a thread going somewhere and I stay out of it that gains traction and interest in the stuff I make. Even really good guitar players make videos pales in comparison to the average guy that is in a solid community online, is what helps us. Last summer, the Jr Barnyard (octal tube character pedal) started selling out regularly (batches of 10-20 once a month, as it takes 3 weeks to get 20 enclosures painted and drilled by my supplier..another hurdle for the little guy) and I was stunned because I'd had that pedal out for 2 yrs and only serious lovers of old timey charlie christian, texas playboys etc.. were buying it. Figured out soon enough it was a group of guys (some from here, some from facebook) talking about it on the jazzguitar.be web forum. Jazz guys were the ones starting to buy the Jr Barnyard. Jonathan Stout of campusfive.com was one of them sharing about using it direct to his Bose PA system and getting a similar sound to his vintage EH-185 octal tube amp. So I think, I think thats the way I've managed to keep it all going. Word of mouth and sharing vids is probably it.