I'm really not trying to stir anything up, and the situation is not only with Gretsch, but with Gibson and particularly Fender. How do these companies justify the incredible price difference ($2000+) for their "top line" instruments. I recently played an Electromatic Jet and a the similar Player's version Jet. The differences I could hear, and the features I could see and feel were awfully close. In fact, they had more in common than in differences. But the Player was priced at $2000 more than the electromatic. I'm not new to this scheme, having played for over 60 years, but I'm having trouble seeing the justification. And, Fender "Custom Shop" stuff is just as guilty, if not more so. So, to each his own, and I have no problems at all with those who prefer the more expensive gear. I'm just looking for a little logical thinking. In advance, I'm truely sorry if I wrinkled any feathers.