Originally Posted by Gotone
I agree with most of what you say Synchro. However, I have been faced with the issue of a customer potentially paying $2400 for a Chinese made Eastman or for a little bit cheaper, a Gretsch 6120 or a Gibson ES335. Guess what sells? Customers determine where the perceived value is in a guitar or an amp, regardless of how good a sales person is. Up here in Canada, you have no idea how many customers think that a Fender isn't a Fender unless it has a "Made in the USA" label on it. It's astounding really. Alternatively, a lot of people think that Gretsch is still made in the USA, but when they are told Made in Japan, that's ok or even better. I've seen people turn down buying the Bogner amp of their dreams for $2400 because when they look at the back of the amp they see "Made in China" on it and refuse to buy it. Again perceived value. Most people who can afford the $ for good equipment, are very informed as to who makes the stuff and consequently will base their buying decisions accordingly. Fwiw, I have a tremendous respect for some off-shore produced product. But that product needs to prove itself to the consumer and not be swayed by slick ads in a guitar magazine or a customer being subjected to a sales guy in a store saying "you gotta buy this because" and the because is because they're over-stocked, it's not selling and they're pushing the sale on to a customer. If I digress I apologize.
The Eastman guitars are pretty decent but they are not top of the line in my book. A friend and I A/B'd an Eastman with a fairly generic Heritage and the Heritage sounded much better to both of us. It could come down to design and these were acoustic archtops, not electric.
The thing is, the 335 or the 6120 have history on their side. A lot of famous people have used those guitars. The Eastman doesn't have that cachet; at least at this point in time.
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